MORFINA
Welcome to 
a single operating system for design,
branding and shopping strategies
supported with high-volume production.
WE'VE DESIGNED OUR OPERATION TO MAKE BRANDS MORE RELEVANT AND IMPULSE GROWTH TO OUR CLIENTS.
Business Consulting & Innovation
Imagine the future.
Make it a reality.
Together we can bridge the gap between day-to-day business management and innovation in order to get transformative solutions to market.
Learn more aboutunlocking growth
Strategy & Shopper Marketing
Win where purchase
decisions actually
happen.
We do this by decoding consumer behavior, context and purchase moments to design brand and shopper ecosystems that influence choice, elevate perception and drive measurable growth.
Learn more aboutdesigning impact
High-Volume Adaptation & Production
Move your business at the
speed of demand without
compromising quality.
We have engineered scalable production systems that deliver high-volume content with precision, consistency and extreme responsiveness across every touchpoint.
Learn more aboutthe science of
multiplying
SHAPING TOMORROW'S SUCCESS TODAY.
Organizations are totally focused on the business as usual, now, when disruption is on sight, it is difficult to ignite transformative innovation at the speed of market change.
With the markets and value chains moving faster than ever, the need for fast and effective innovation centered on human needs is critical to future success.
Business Consulting & Innovation
- Research & Data analysis
- Business strategy
- Business blueprint
- Global trends
- Culture model
- Innovation roadmap
- Product design
- Prototypes & production
- Vendor development
- MVP's (Minimum Viable Product)
- Operation management
Corn Loco | Flavor innovation and retail disruption.
THE ART OF GIVING GOOSEBUMPS TO YOUR CUSTOMERS.
Everyone can design.
Not everyone knows how to do it with a commercial goal in mind.
And even fewer can elevate it to a strategic level without compromising detail and craftsmanship.
We do both.
We create shopper narratives that work seamlessly across shelf, store and digital.
Strategy & Shopper Marketing
- Strategy
- Branding architecture
- Brand Identity & Guidelines
- Naming
- Packaging
- Visual systems
- Graphic design
- Customer journey
- In-store
- Production
- Promotions & events
- Business Intel ®
- S.M.A.R.T. ®
Sibarita Mezcal | High-End design on a budget.
Ananda Cosmetics | Bringing beauty to the real world.
Bimbo | Over 1 million points of sale. One solution.
Coca-Cola & Oxxo | A bigger ticket and data ownership.
Fundación Rafael Dondé | One hundred years young.
Santa Clara | From ice cream to a dairy powerhouse.
1? 100? 1,000? 10,000? BY TOMORROW? YES.
We can work with your existing marketing and advertising assets, adapt, manage or create new ones based on your brand guidelines.
High-Volume Adaptation & Production
- Fast response design
- Volume and creative adaptation
- Transcreation
- Print production
- Efficiency audits
- 3D modeling
- Technology
- Motion graphics
- Website design
- Content & social media
- HIVE (Digital Asset Management) ®
AT&T | High-Volume creative adaptations without interruption.
McDonald’s | Did somebody say McSavings?
12 YEARS OF EXPERIENCED LEADERSHIP DRIVING INNOVATION AND EXECUTION.
Each area and department has a leader with industry expertise, ensuring quality at every step. And before you ask, yes, we have incorporated Al into our processes, but never to replace our human insight. We've come to the conclusion that Al makes logistics faster and efficient, but it never makes people more creative.
EDUARDO FRITSCH
President - Founder
JOSE LUIS PINEDA
Chief Creative Officer
FEDERICO CASILLAS
Partner & CEO - Morfina US
MARIMÉ RIANCHO
COO & Client Services US
LAILA DOMIT
CEO – Morfina Mexico
MICHELLE CHÁVEZ
VP of Digital Services
TERE SORDO
COO - Morfina México
TODAY WE HAVE OFFICES IN THREE OF NORTH AMERICA'S MOST IMPORTANT AND VIBRANT CITIES.
THE MORFINA WAY
Built on people.
Powered by ideas.
Executed to perfection.
